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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "Uses customer testimonials to highlight the 'untapped' nature of the market due to lack of retail access.",
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      "text": "\"Masstige\" Derma Skincare",
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      "text": "Oasis estimates freeplus revenue for 2023 was less than USD 150 million, however, the estimated global retail value of its product peers, Kenvue’s Neutrogena (USD 2.9 billion) and L’Oréal’s Garnier (USD 6.4 billion), demonstrate the potential growth opportunity for freeplus.",
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      "text": "Oasis estimates freeplus revenue for 2023 was less than USD 150 million, however, the estimated global retail value of its product peers1, Kenvue's Neutrogena (USD 2.9 billion) and L'Oréal's Garnier (USD 6.4 billion), demonstrate the potential growth opportunity for freeplus.",
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      "text": "Brand Focus: freeplus\nCurél's Skincare Sibling\nfreeplus focuses on hypoallergenic sensitive skincare using Chinese and Japanese botanical ingredients. Like Curél, it is highly regarded even though it only has limited global availability.",
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      "text": "I use freeplus and really like it - it is not sticky. Suitable for the hot weather in Thailand. Apply it alone for people with oily-skin. — Lazada",
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      "text": "Thailand: Retail Access - Testimonial; Italy: No Retail Access - Testimonial; Germany: No Retail Access - Testimonial",
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      "text": "1. Untapped Potential – Curél + freeplus",
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