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  "documentTitle": "Kao Corporation (4452.JP)",
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  "notes": "Includes customer testimonials as evidence of product efficacy despite limited distribution.",
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      "text": "Oasis estimates revenue from Curél to be around USD 285 – 430 mn, mostly concentrated in Japan and Asia with minimal presence in Europe, and the Americas.",
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      "text": "Curél is a mass market prestige (“masstige”) derma skincare brand focused on dry and sensitive skin. Products are globally regarded but have limited retail access.",
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      "text": "Curél’s products were re-engineered for the Japanese market and subsequently rolled out in Asia ex-Japan and the UK, and “relaunched” back into the US market.",
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      "text": "\"I used a bunch of products like Hada Labo premium, Eucerin and La Roche Posay. Nothing helped until I decided to try out this one.\" — Amazon (US customer review). \"This lotion is a saviour to all dry skin beauties... None of the Indian creams have worked for me, Nivea, Dove etc.\" — Amazon (India customer review). \"This product is really hydrating... Also really good as a night time mask\" — Lazada (Philippines customer review).",
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      "text": "Source: Amazon, Amazon India, Lazada Philippines",
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      "text": "1. Untapped Potential – Curél + freeplus",
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