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  "documentTitle": "Kao Corporation (4452.JP)",
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  "presentationDate": "2024-04-25 00:00:00",
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  "notes": "Uses visual evidence to contrast competitor investment in POP marketing against Kao's lack of signage and shelf space.",
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      "text": "Rohto's Mentholatum, Shiseido's Senka and Kenvue's Neutrogena all using in-store display, POP marketing to drive sales.",
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      "text": "Source: Oasis Research, Vietnam Consumer Goods Survey",
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      "text": "2. Lackluster Marketing Strategy",
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