{ "docId": "019dd923-622b-71dc-a6dd-591332a8793a", "docSlug": "d431e2d5bb2b", "documentTitle": "Kao Corporation (4452.JP)", "authorId": "25_Oasis_Management", "authorName": "Oasis", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2025-02-26 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 29, "pageCount": 136, "prevPage": 28, "nextPage": 30, "slideType": "expose_contradiction", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 0, "notes": "Uses a timeline-like arrow to organize quotes chronologically and thematically.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "quote_block", "callout_box" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6dd-591332a8793a/29", "deckHref": "/decks/019dd923-622b-71dc-a6dd-591332a8793a", "deckJsonHref": "/decks/019dd923-622b-71dc-a6dd-591332a8793a.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dd-591332a8793a#slide-29", "components": [ { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.8 }, "kind": "callout", "text": "Mondrian was concerned that Kao risks losing focus on its core consumer goods business, which is under tremendous pressure related to raw material prices and increased competition", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "28ae4562-4251-4954-88e9-34daf2221b1d", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "Kao Focuses on Another Kao, Instead of A Better Kao", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-3f3f-7598-93fe-c59e51f11d09", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.07, "y": 0.17 }, "kind": "paragraph", "text": "First introduced in K25, President Hasebe set out his vision to pivot Kao into various fields including health care and enzyme-driven batteries, reallocating resource from focusing on being “better” in existing segments.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "db484676-b2b8-4a36-b98a-4c40e74fcead", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.36, "y": 0.29 }, "kind": "quote", "text": "We need a new engine for the future. With this in mind, we aim to enter the medical (treatment/diagnosis) field", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0c3ac160-7a1c-4370-8903-3811bbdb0221", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.07, "y": 0.29 }, "kind": "quote", "text": "Going forward, the Kao Group will aim to be a company that can contribute to minimizing the period of illness", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "33c37750-137a-480b-a215-153c214d82e5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.36, "y": 0.63 }, "kind": "quote", "text": "Kao conducts world-class enzyme research... I think enzyme-driven batteries will be useful in unexpected places", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7dad44d1-26f8-41ef-a86e-6edd8441fa2d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.65, "y": 0.29 }, "kind": "quote", "text": "Kao has great technology and many interesting products, but management has yet to translate this expertise into strong revenue-generating products", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "862b01d1-79b1-486d-9c9e-3d820e5dffb9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.65, "y": 0.63 }, "kind": "quote", "text": "Another Kao is intended to strengthen three categories: Circular economy, digital and health care", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e3028041-d86a-4259-bc5c-ae62e36067bc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.28, "x": 0.07, "y": 0.63 }, "kind": "quote", "text": "We want to be a company that is not compared to P&G or Unilever", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ea886273-c4a9-4dd4-8d46-0dd311668518", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"Going forward, the Kao Group will aim to be a company that can contribute to minimizing the period of illness\" — President Hasebe, June 2021 Small Meeting with CEO; \"We need a new engine for the future. With this in mind, we aim to enter the medical (treatment/diagnosis) field\" — President Hasebe, Nikkei Business Interview, March 2022; \"Kao has great technology and many interesting products, but management has yet to translate this expertise into strong revenue-generating products\" — CLSA, February 20, 2024; \"We want to be a company that is not compared to P&G or Unilever\" — President Hasebe, Weekly Economist Interview, April 2021; \"Kao conducts world-class enzyme research... I think enzyme-driven batteries will be useful in unexpected places\" — President Hasebe, December 2021; \"Another Kao is intended to strengthen three categories: Circular economy, digital and health care\" — President Hasebe, June 2024 Small Meeting with CEO; \"Mondrian was concerned that Kao risks losing focus on its core consumer goods business, which is under tremendous pressure related to raw material prices and increased competition\" — Mondrian Investment Partners, Stewardship Report 2023.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-3f3f-7598-93fe-ca94614aee0b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.07, "y": 0.12 }, "kind": "title", "text": "Kao Focuses on Another Kao, Instead of A Better Kao", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5c2dc0f5-40bb-4d93-bd8f-a2b3cd0e2dfb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "Kao has lost focus for ANOTHER KAO", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0131b647-a706-4282-b586-d4d41a15b070", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "ceo-quote-contradiction", "slug": null, "matchId": "5ca45d8a-7516-4ea7-be01-7ab58deda8bb", "evidence": "Contrasting internal strategic vision quotes with external investor critique.", "confidence": 0.9 } ], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }