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  "documentTitle": "Kao Corporation (4452.JP)",
  "authorId": "25_Oasis_Management",
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  "presentationDate": "2025-02-26 00:00:00",
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  "notes": "The slide uses a combination of qualitative callouts and a quantitative table to illustrate the SEO gap.",
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      "kind": "callout",
      "text": "This represents huge lost brand visibility in one of ASEAN's most affluent and sophisticated markets.",
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      "text": "Kao faces digital challenges beyond just flawed multi-brand retail sites. The company's search engine optimization needs improvement in many overseas markets.",
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      "text": "Take Curél, Kao's derma-cosmetics line. Despite derma-cosmetics being a high-margin segment with mass-market appeal and strong growth potential in Asia, Curél underperforms digitally in key regional markets.",
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      "text": "In Singapore, where Kao has an established presence, Curél's online visibility lags significantly behind competitors. The brand appears in the top ten search results for only 31 skincare-related keywords—five times less than its direct competitor Cetaphil, and well behind other competitors like Cerave and Eucerin.",
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      "text": "The brand appears in the top ten search results for only 31 skincare-related keywords—five times less than its direct competitor Cetaphil, and well behind other competitors like Cerave and Eucerin.",
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      "text": "Top Ten Search Position Occurrence: 31",
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      "text": "Case Study: Focus on Kao brand visibility impact - Searching For Skin Care in Singapore",
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      "text": "Search position analysis shows where brands rank in search results. The top ten positions are especially crucial for consumer visibility. Take an ASEAN market like Singapore, Curél rarely appears in the top 10 search results. Its competitor, Cetaphil, has five times search visibility with consumers than Curél. This suggests something as basic as Search Engine Optimization needs to be worked on.",
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      "text": "Brand vs Top Ten Search Position Occurrence: CeraVe (336), La Roche Posay (378), Cetaphil (155), Eucerin (107), Curél (31)",
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