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  "documentTitle": "Viacom (VIAB)",
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  "authorName": "Eric Jackson",
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      "text": "If all aspects of our value creation plan are implemented by the company, we believe that Viacom's common shares could trade at between $65-95.90/share, or up to 70% above current levels.",
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      "text": "SG&A Expenses as a % Of Revenues: Viacom 21%, Peer Group 16%",
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      "text": "Applying A Time Warner 9.7x Multiple Would Represent Additional Market Cap Of: $11.50/share",
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      "text": "Step 7: Massive Operating Expense Reduction",
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