{
  "docId": "019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "docSlug": "3544dfcc3316",
  "documentTitle": "Viacom (VIAB)",
  "authorId": "18_SpringOwl",
  "authorName": "Eric Jackson",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2016-01-13 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 65,
  "pageCount": 99,
  "prevPage": 64,
  "nextPage": 66,
  "slideType": "ceo_quote",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses visual juxtaposition of the CEO with a private jet to reinforce the 'private plane' quote.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-6f41ca4b5e6c/65",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c#slide-65",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The sense over there is, ‘I like the private plane and I don’t want to get fired.’",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-993c-c6c8cf5f2482",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.26,
        "x": 0.65,
        "y": 0.53
      },
      "kind": "image",
      "text": "CEO Philippe Dauman walking",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8edc2e27-ed31-4d5a-a59f-cfc115c7fe16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.26,
        "x": 0.37,
        "y": 0.53
      },
      "kind": "image",
      "text": "Private jet in flight",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a647359a-b077-4bc7-93cd-993d48106398",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.26,
        "x": 0.09,
        "y": 0.53
      },
      "kind": "image",
      "text": "CEO Philippe Dauman at an event",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0655f1d-cd33-435b-9234-70d51947d877",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.82,
        "x": 0.09,
        "y": 0.22
      },
      "kind": "quote",
      "text": "The investor-focused approach keeps Wall Street bullish on Viacom but raises questions about whether creative executives feel comfortable throwing audacious ideas against the wall.... “You have people who are fearful of their jobs and their livelihood, and the chances of someone taking a chance in that scenario are very small,” Mr. Juenger, the analyst, says. Or, as a media executive close to Viacom puts it: “The sense over there is, ‘I like the private plane and I don’t want to get fired.’ ”",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c759bf0-a48b-42a0-b145-f2685c6a4248",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“The investor-focused approach keeps Wall Street bullish on Viacom but raises questions about whether creative executives feel comfortable throwing audacious ideas against the wall.... “You have people who are fearful of their jobs and their livelihood, and the chances of someone taking a chance in that scenario are very small,” Mr. Juenger, the analyst, says. Or, as a media executive close to Viacom puts it: “The sense over there is, ‘I like the private plane and I don’t want to get fired.’” — Mr. Juenger and unnamed media executive",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-993c-cb9ca6de8215",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.09,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Images: Google Images. Source: 1. http://www.nytimes.com/2012/09/23/business/media/philippe-dauman-the-man-who-would-be",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ede353a9-1a33-490e-b986-31e7d0a51063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.09
      },
      "kind": "title",
      "text": "A Creatively Bankrupt Culture: Viacom’s CEO Message – Milk Existing Hits, Don’t Create New Ones",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0fb570b-a60e-425b-a5d1-8d9e9e146e55",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "7c783217-c170-4690-bbb8-395efb9068ea",
      "evidence": "Juxtaposition of corporate messaging vs. internal culture reality",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}