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  "documentTitle": "Viacom (VIAB)",
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  "authorName": "Eric Jackson",
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      "text": "He ran the sprockets off of established hits when he should have invested more to develop fresh content and franchises. At one point SpongeBob SquarePants represented 40% of Nickelodeon’s airtime.",
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      "text": "“The company stuck with inexpensive reality TV productions after their novelty began to wear off. Viacom ‘built franchises that lasted a decade — such as SpongeBob, Dora The Explorer and Jon Stewart — but hasn’t reinvested for the 21st century,’ says one executive who knows the company well. ‘It’s jaw-dropping.’” — Anonymous executive",
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      "text": "Source: 1. http://deadline.com/2015/08/viacom-philippe-dauman-heir-apparent-1201493629/ 2. http://deadline.com/2015/08/viacom-philippe-dauman-heir-apparent-1201493629",
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      "text": "A Creatively Bankrupt Culture: Viacom’s CEO Message – Milk Existing Hits, Don’t Create New Ones",
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