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  "documentTitle": "Viacom (VIAB)",
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  "authorName": "Eric Jackson",
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  "presentationDate": "2016-01-13 00:00:00",
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      "text": "What do you do when Ad Growth Stalls? At Spike, They Started Stuffing More Ads Into Their Shows as Early as 2010:",
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      "text": "Spike TV has turned the venerable commercial break into a commercial marathon. During certain broadcasts of \"Entourage,\" the Viacom cable channel has quietly run ad breaks ranging anywhere from six minutes in length to something approaching an eyebrow-raising 10 minutes in total. In some cases, the ad breaks are longer than segments of the show, episodes of which have in recent weeks taken as long as 48 minutes to run.",
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      "text": "Spike TV has turned the venerable commercial break into a commercial marathon. During certain broadcasts of \"Entourage,\" the Viacom cable channel has quietly run ad breaks ranging anywhere from six minutes in length to something approaching an eyebrow-raising 10 minutes in total. In some cases, the ad breaks are longer than segments of the show, episodes of which have in recent weeks taken as long as 48 minutes to run. — AdAge",
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      "text": "Source: http://adage.com/article/media/spike-s-supersized-ad-breaks-buck-tv-s-clutter-busting-trend/145853/",
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      "kind": "title",
      "text": "A Creatively Bankrupt Culture: Viacom Pioneered Ad Stuffing Back In 2010",
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