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  "documentTitle": "Viacom (VIAB)",
  "authorId": "18_SpringOwl",
  "authorName": "Eric Jackson",
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  "presentationDate": "2016-01-13 00:00:00",
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  "notes": "Uses a French proverb to emphasize the cyclical nature of the company's failure to improve.",
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      "text": "“Viacom executives indicated in a recent conference call with investors that they were ‘encouraged’ by ad-sales momentum in the third quarter, thanks to new programs on MTV and Comedy Central.”",
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      "text": "After a CEO is Consistently Unable to Predict the Future, Why Believe Him?",
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      "text": "In Q1 2015, Viacom's Ad Sales Fell 5% From the Year Ago Period; Dauman Was Asked in April on the Earnings Call About How Q2 Ad Sales Would do; Dauman Said That he Believed the June Period Ad Sales Could Deliver “A Comparable Performance” to the First Three Months of this Year; Q2 Sales Actually Fell 9%",
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      "text": "According To Derek Baine, a Senior Analyst at SNL Kagan, in Q2 2010, Cable Outlets Owned by Others Including Comcast, Discovery, Scripps, Cablevision and Time Warner Saw Ad Revenue Increase 13% To 21%, While Those Owned By Viacom's Grew Only 4%, as Such, The Viacom Channels Were \"Trailing The Industry,\" He Added.",
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      "text": "As the French Say: “PLUS ÇA CHANGE, PLUS C’EST LA MÊME CHOSE” After a CEO is Consistently Unable to Predict the Future, Why Believe Him?",
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      "text": "“Viacom executives indicated in a recent conference call with investors that they were ‘encouraged’ by ad-sales momentum in the third quarter, thanks to new programs on MTV and Comedy Central.” — AdAge; “PLUS ÇA CHANGE, PLUS C’EST LA MÊME CHOSE” — French Proverb",
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      "kind": "source-note",
      "text": "Source: 1. Company Fillings (10Q); 2. http://adage.com/article/media/spike-s-supersized-ad-breaks-buck-tv-s-clutter-busting-trend/145853/",
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      "kind": "title",
      "text": "A Creatively Bankrupt Culture: Viacom Has Said Ad Sales Are Just About To Improve – For 5 Years",
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