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  "documentTitle": "Viacom (VIAB)",
  "authorId": "18_SpringOwl",
  "authorName": "Eric Jackson",
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  "notes": "The slide uses negative percentage labels to emphasize the decline of specific brands.",
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      "text": "2012-2017E Media Networks Net Advertising Revenue (In Millions)",
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      "text": "Viacom has been trailing the industry in ad growth for 5 years now\nAd sales are down 7% in the most recent quarter",
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      "kind": "title",
      "text": "A Creatively Bankrupt Culture: Declining Ad Growth Ahead Of Peers",
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