{
  "docId": "019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "docSlug": "3544dfcc3316",
  "documentTitle": "Viacom (VIAB)",
  "authorId": "18_SpringOwl",
  "authorName": "Eric Jackson",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2016-01-13 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 57,
  "pageCount": 99,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a quote-contradiction framework to undermine management's public stance.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-6f41ca4b5e6c/57",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c#slide-57",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "According to Nielsen, the Show has Managed to Turn Off a Full 37% of his Predecessor's Viewers",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-9939-fa9aef12b6e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.124,
        "w": 0.124,
        "x": 0.748,
        "y": 0.273
      },
      "kind": "image",
      "text": "Trevor Noah",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ad0c66d-1523-42bb-846f-383593d67bb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.09,
        "y": 0.24
      },
      "kind": "list",
      "text": "According to Nielsen, the Show has Managed to Turn Off a Full 37% of his Predecessor's Viewers; Trevor Noah is Down 32% in the all Important 18-49 Viewing Demo; Among Men 18-49, Noah Lost 42% of Last Year's Viewers; Viacom's assumption about youth appeal is wrong.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4d5cd61-b91e-4c20-9958-7dbefce13f2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ratings decline: 37%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-993a-027625bb868f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.124,
        "x": 0.748,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Michele Ganeless, Comedy Central President",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7793e519-12b1-4c82-9005-1f13b686fbf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.124,
        "x": 0.748,
        "y": 0.535
      },
      "kind": "quote",
      "text": "I couldn't be happier",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2976f1f4-288f-4f13-99dc-03ab3101d40f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“I couldn’t be happier” — Michele Ganeless, Comedy Central President",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-9939-fef960f234db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.09,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: http://www.thewrap.com/trevor-noah-first-month-daily-show-comedy-central-michele-ganeless-digital-tv-ratings-twitter/",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1066f8d9-300f-4ac7-93a6-611728e1a6a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.09
      },
      "kind": "title",
      "text": "A Creatively Bankrupt Culture: New Daily Show Ratings Declines Should Terrify Viacom Investors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b911a485-7418-407f-b308-4d8abacfc94e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "10e5a67c-2908-4dab-9624-21e1eb0ad290",
      "evidence": "Contrasts negative performance data with a positive quote from the Comedy Central President.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}