{
  "docId": "019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "docSlug": "3544dfcc3316",
  "documentTitle": "Viacom (VIAB)",
  "authorId": "18_SpringOwl",
  "authorName": "Eric Jackson",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2016-01-13 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 50,
  "pageCount": 99,
  "prevPage": 49,
  "nextPage": 51,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'villain' narrative to highlight management failure.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "quote_block",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-6f41ca4b5e6c/50",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-6f41ca4b5e6c#slide-50",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.82,
        "x": 0.09,
        "y": 0.73
      },
      "kind": "callout",
      "text": "Yet What Investments or Digital Acquisitions has Viacom Made in The Last 10 Years Since These Empty Promises?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd61474c-7c5c-452e-9cfe-f2a4bf1ba44f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Yet What Investments or Digital Acquisitions has Viacom Made In The Last 10 Years Since These Empty Promises?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-9939-e03d41c21a78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.82,
        "x": 0.09,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "On September 6, 2006, the Day After Firing Viacom CEO Tom Freston for Presumably not Buying MySpace:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80bf7aae-feba-46a1-8090-60e31dc693e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.82,
        "x": 0.09,
        "y": 0.32
      },
      "kind": "quote",
      "text": "\"I would rather . . . tell you that we--Philippe, Tom Dooley and I--will seek out every sensible deal, whether it be in the digital space or otherwise, and we are determined not to let it get out of our hands\".... [Dauman's & Dooley's recent private equity investment experience will give them] \"important insights that will enable us to better navigate the digital transition and prudently capture the enormous opportunities that are clearly out there.\" – Sumner Redstone. Talking about the digital opportunity in front of them at Viacom [in September 2006], Philippe Dauman told analysts: \"We have to be more plugged in.\"",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44fc2b0f-c58d-405b-9205-22e885e0ff91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "\"I would rather . . . tell you that we--Philippe, Tom Dooley and I--will seek out every sensible deal, whether it be in the digital space or otherwise, and we are determined not to let it get out of our hands\".... [Dauman's & Dooley's recent private equity investment experience will give them] \"important insights that will enable us to better navigate the digital transition and prudently capture the enormous opportunities that are clearly out there.\" — Sumner Redstone. Talking about the digital opportunity in front of them at Viacom [in September 2006], Philippe Dauman told analysts: \"We have to be more plugged in.\"",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-f5d3-71df-9939-e6090e7cb77b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.09,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: 1. http://articles.chicagotribune.com/2006-09-06/business/0609060273_1_tom-freston-mtv-networks-philippe-dauman",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0c01f14-b3b2-4d13-8397-5e76a1b94f7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.09
      },
      "kind": "title",
      "text": "Asleep At The Switch In Digital Shift: Redstone Hired Dauman and Dooley in 2006 To Do This",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5cf504b-5cd7-44fd-ab9e-f67c902c3247",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "c6487972-9ed0-42ca-97a0-27b172755634",
      "evidence": "Contrasts historical CEO promises with subsequent lack of action.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 55,
      "from": 45,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "4bfa1725-594e-4e2e-bebd-f4dbbcedb367",
      "evidence": "The deck presents a detailed analysis of Viacom's decline, including its failure to adapt to digital change and its creatively bankrupt culture.",
      "position": 1,
      "objective": "To break down the problems facing Viacom into manageable parts",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}