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  "documentTitle": "Viacom (VIAB)",
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  "authorName": "Eric Jackson",
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  "notes": "Uses a quote to frame the strategic failure as a 'short-term financial gain' that backfired.",
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      "text": "[Dauman] took a short-term financial gain beginning in 2011 by selling kids TV hits including SpongeBob to Netflix. That now appears to have backfired by encouraging young viewers to abandon Nickelodeon and other ad-supported channels and go online where they can watch shows whenever they want, without ads.",
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      "text": "Philippe Dauman",
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      "text": "[Dauman] took a short-term financial gain beginning in 2011 by selling kids TV hits including SpongeBob to Netflix. That now appears to have backfired by encouraging young viewers to abandon Nickelodeon and other ad-supported channels and go online where they can watch shows whenever they want, without ads.",
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      "text": "\"[Dauman] took a short-term financial gain beginning in 2011 by selling kids TV hits including SpongeBob to Netflix. That now appears to have backfired by encouraging young viewers to abandon Nickelodeon and other ad-supported channels and go online where they can watch shows whenever they want, without ads.\" — www.deadline.com/2015/08/viacom-philippe-dauman-heir-apparent-1201493629",
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      "text": "Asleep At The Switch In Digital Shift: Helping Power Netflix To Eat Viacom’s Lunch",
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