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  "documentTitle": "Yahoo! Inc. (YHOO)",
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  "authorName": "SpringOwl Asset Management LLC",
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  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "Uses a variation of the BCG Growth-Share Matrix logic (Re-invest, Milk, Kill) applied to corporate strategy.",
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      "text": "Bring Back: 1. The Old Logo",
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      "text": "Decide On: 1. Ad Tech / Gemini 2. Tumblr",
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      "text": "Milk: 1. PC biz (Home Page & Mail) 2. Search (Maximize MSFT relationship)",
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      "text": "Re-Invest In: 1. Sports 2. Finance 3. A New Audience Growth-Focused Culture 4. A New CEO 5. A New Product-Focused Board 6. Smart small acquisitions",
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      "text": "Kill: 1. In House Mobile Search 2. Flickr 3. Long tail of Yahoo properties no one uses anymore 4. Davos & Met Ball Sponsorships 5. Unprofitable Digital Magazines 6. The New Logo 7. Free Food & Perks 8. Bloated Headcount 9. Dumb Expensive M&A",
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      "text": "Further Study: 1. Spin off of Asian stakes with help of a Liberty like partner",
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      "text": "Summary of Yahoo Action Plan",
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