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  "documentTitle": "Yahoo! Inc. (YHOO)",
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      "text": "Big brands and flashy acquisitions won't save Yahoo; Yahoo must save Yahoo",
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      "text": "A Hail-Mary Expensive Acquisition That Won't Be Successful\nMayer's big one was Tumblr; she bought it at the top and didn't properly invest in the asset to make the most of it\nIt would be a huge mistake if any CEO made a \"bet the company\" decision on buying an expensive property like Pinterest and thinking that this one move will \"save\" Yahoo -> This would be an expensive recipe for failure\nBig brands and flashy acquisitions won't save Yahoo; Yahoo must save Yahoo\nInstead, Yahoo simply needs to focus on:\nSmall, incremental changes that compound over time\nGrow the audience/stack organically\nSupplement this with very small acquisitions which make sense",
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      "text": "What The Next Yahoo CEO Shouldn't Do",
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