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  "documentTitle": "Yahoo! Inc. (YHOO)",
  "authorId": "18_SpringOwl",
  "authorName": "SpringOwl Asset Management LLC",
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  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "The slide uses a list format to outline specific tactical changes to improve shareholder value.",
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      "text": "Go back to the old logo and raise the old Yahoo billboard on the 101 into San Francisco to send a message that the era of Marissa Mayer is now over",
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      "text": "No more free food to the tune of $450 million over 4 years; No more lavish parties for employees like the Great Gatsby themed one in December 2015 costing $7M; No more wealth transfers; No more Met Ball or Davos sponsorships; Stomp out traffic leakage; Build out syndication; Syndicate content; Finish Ad Tech; Revert to old logo/billboard.",
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      "text": "Source: Confidential Interviews",
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      "text": "Step Nine: Look for Other Value Creation Opportunities",
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