{
  "docId": "019dd923-622b-71dc-a6dc-61315eb6ee44",
  "docSlug": "a630b5dcec7a",
  "documentTitle": "Yahoo! Inc. (YHOO)",
  "authorId": "18_SpringOwl",
  "authorName": "SpringOwl Asset Management LLC",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 63,
  "pageCount": 99,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a quote from Marissa Mayer to contrast with the rising cost trend line.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-61315eb6ee44/63",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We will continue to be disciplined on our head count and our thoughtful work on this area has helped appreciably on expenses.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-2041-7259-a868-acd0922a9607",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.7,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "chart",
      "text": "5-Year Development Cost Trend (2010-2015 LTM)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c8739bf-1b78-461f-89b5-5e70c76648b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.72,
        "y": 0.7
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f6af6fe-4207-49c9-b2cc-e91c9e3f9505",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.4,
        "y": 0.65
      },
      "kind": "legend",
      "text": "Mayer Hired: July 2012",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c968d985-80b8-40a1-9975-112421894270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Development Cost: 22%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd953-2041-7259-a868-b53e4c9e8979",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.1,
        "y": 0.75
      },
      "kind": "quote",
      "text": "We will continue to be disciplined on our head count and our thoughtful work on this area has helped appreciably on expenses. – Marissa Mayer, Q315 Earnings Call",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "249ca529-70d8-45fb-8b72-3c5e5e887231",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“We will continue to be disciplined on our head count and our thoughtful work on this area has helped appreciably on expenses.” — Marissa Mayer, Q315 Earnings Call",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd953-2041-7259-a868-b1c09b3446c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "subtitle",
      "text": "Note: As of 10/22/2015 Source: ISS Proxy Advisory Services",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a3e45ae-6345-43f3-9b07-c49e244fab67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Marissa Mayer Should Only Be Judged on The Performance Of Yahoo’s Core Business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8a8d539-71c1-47fa-8473-1e2136f2010d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "f9993dfc-093b-42ce-8ffb-ade8c9d78e66",
      "evidence": "Contrasts a CEO quote about expense discipline with a chart showing rising costs.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 63,
      "from": 62,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "10ded412-28ab-4089-b178-ddcf36dd9c67",
      "evidence": "The document highlights the cost of inaction for Yahoo shareholders, including the underperformance of the company's stock.",
      "position": 0,
      "objective": "Highlight the cost of inaction for Yahoo shareholders",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}