{
  "docId": "019dd923-622b-71dc-a6dc-61315eb6ee44",
  "docSlug": "a630b5dcec7a",
  "documentTitle": "Yahoo! Inc. (YHOO)",
  "authorId": "18_SpringOwl",
  "authorName": "SpringOwl Asset Management LLC",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 52,
  "pageCount": 99,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Uses a timeline-based comparison table to expose Yahoo's failure to pivot to mobile compared to peers.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "photo",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-61315eb6ee44/52",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "callout",
      "text": "In Q315, Facebook's mobile revenue grew to 12.5x Bigger than Yahoo's",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5ce465b-1c81-498e-9024-fa15aceeeebe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "image",
      "text": "Two smartphones showing Yahoo branding and Marissa Mayer.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80882afd-2ef9-4d11-aff4-e4edf4009d5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mobile Revenue: 12.5x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd953-2041-7259-a867-6c5df27582fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Company Fillings (10K) – 1- http://www.wsj.com/articles/yahoo-be-careful-playing-in-traffic-1449425043",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c54fd08-f672-40bd-8294-e76ec2861bbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "Comparison table of mobile revenue for Yahoo, Facebook, and Twitter across 1H2013, 1H2014, and 1H2015.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eff24ad5-96c8-4e94-92d4-7552f36ee503",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Yahoo Hasn't Made Shift To Mobile From Desktop",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "367e8d57-ba39-411a-882e-478d9efceaf5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "e09698cd-8af5-4395-8c04-058e1187a56f",
      "evidence": "Direct comparison of revenue metrics across three companies over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}