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  "documentTitle": "Yahoo! Inc. (YHOO)",
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  "authorName": "SpringOwl Asset Management LLC",
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  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "Uses a quote from Eric Jackson to frame the failure as a lack of market research.",
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      "kind": "callout",
      "text": "All the more embarrassing, the partner who replaced Yahoo on Discover – Buzzfeed – now gets 21% of its content traffic from Snapchat Discover",
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      "text": "Snapchat Discover UI and Yahoo News screenshots",
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      "text": "Snapchat Discover is one of the hottest new platforms for consuming news. Yahoo was one of a precious few launch partners. Katie Couric was an ineffective face. Traffic was low, leading to removal. Buzzfeed replaced them and succeeded.",
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      "text": "This is not rocket science. What market research was done by Yahoo to determine Katie Couric should be the face of them on Snapchat?",
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      "text": "\"This is not rocket science. What market research was done by Yahoo to determine Katie Couric should be the face of them on Snapchat?\" — Eric Jackson, Feb 7, 2015, Forbes",
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      "kind": "source-note",
      "text": "Source: 1. Twitter, 2. Forbes, 3. AdAge, 4. Business Insider",
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      "text": "Yahoo’s Product on Snapchat Discover Was So Bad, Snapchat Fired Yahoo 6 months After Launch",
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