{
  "docId": "019dd923-622b-71dc-a6dc-61315eb6ee44",
  "docSlug": "a630b5dcec7a",
  "documentTitle": "Yahoo! Inc. (YHOO)",
  "authorId": "18_SpringOwl",
  "authorName": "SpringOwl Asset Management LLC",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 44,
  "pageCount": 99,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a news screenshot to illustrate the hype vs. reality of the product launch.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-61315eb6ee44/44",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-61315eb6ee44#slide-44",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It’s unclear how much of this years nearly $1 billion product development budget at Yahoo went towards launching Livetext but it was clearly unsuccessful",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-2041-7259-a866-94ac4bb2bd63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.48,
        "x": 0.408,
        "y": 0.396
      },
      "kind": "image",
      "text": "News broadcast screenshot showing Livetext app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf5a4c2b-a30e-4331-a32e-5f76d356db6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "The Livetext app was described by some at Yahoo as their Snapchat- and Instagram-killer\nThe app allowed you to text with someone and see their faces but not hear them\nIt was released on July 30, 2015\nThe day after its release, Livetext was ranked #132 on the App Store overall rankings but then quickly fell off the list\nIt is no longer on any App Store ranking list\nIt's unclear how much of this years nearly $1 billion product development budget at Yahoo went towards launching Livetext but it was clearly unsuccessful",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95314c07-d05c-4f8f-9200-63b9649d3e36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Image: Google Images\nSource: www.nytimes.com/2015/05/fashion/will-the-met-gala-make-fashion-love-yahoo.html",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25a2cd56-6aae-4393-8ea0-f06ef8521047",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "No New Yahoo Products: The Livetext Fiasco",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63ba8fbf-031b-4216-af64-38b867a4afac",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "fraud-exposure",
      "slug": null,
      "matchId": "674a6fba-0419-4344-9042-adc29de62985",
      "evidence": "Exposing the failure of a product launch against a large budget to highlight mismanagement.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}