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  "docSlug": "a630b5dcec7a",
  "documentTitle": "Yahoo! Inc. (YHOO)",
  "authorId": "18_SpringOwl",
  "authorName": "SpringOwl Asset Management LLC",
  "documentKindSlug": "activist-deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "Includes two historical screenshots of the Yahoo homepage.",
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      "kind": "image",
      "text": "Yahoo 1994 homepage screenshot",
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      "text": "When Yahoo took public shareholders' money in 1996 in their IPO, the Internet was just getting started. The Internet was a wild and woolly place and Yahoo was there to help you make sense of it. Consumers gravitated to Yahoo's quirky branding and trusted that the company would help them find interesting content that was meaningful to them. They pioneered the Internet portal concept which let you come to one destination and get the bulk of the information needed.",
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      "text": "Yahoo Was Once The King Of The Internet",
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