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  "documentTitle": "Time Warner Inc. (TWX)",
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  "authorName": "Lazard",
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  "notes": "The table highlights 'Consumer Magazine Publishing' and 'Consumer Book Publishing' with a light blue background.",
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      "text": "share of industry spending: 2.5%",
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      "text": "Magazines' share of media industry spending has decreased from 3.4% in 1999 to 2.8% in 2004 as illustrated in the table below. The sector is expected to experience a continued erosion of share, declining to 2.5% in 2009. Consumer book publishing is also experiencing a decline in share of industry spending and is forecasted to decline to 2.0% in 2009.",
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      "text": "Information source: Veronis Subler Stevenson.",
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      "text": "Exhibit 2C.30: SHARE OF COMMUNICATIONS INDUSTRY SPENDING",
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      "text": "Competition from Other Media",
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