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  "documentTitle": "Time Warner Inc. (TWX)",
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  "authorName": "Lazard",
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  "notes": "The table includes 15 categories with corresponding top magazine titles, showing ad pages, growth, and revenue figures.",
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      "text": "ad revenue: $10.4 billion",
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      "text": "The three leading categories by gross ad revenue in the top 300, women's, newsweeklies and general editorial, claimed $10.4 billion of total advertising or 41% of the top 300 in 2004, according to Advertising Age. Ad pages for these categories generated 4.4% growth. Paid circulation for the top 300 was down 0.4% to approximately 366.1 million, as paid subscribers were down 0.1%, and single-copy sales were down 2.4%.",
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      "text": "Information source: Company filings, various Wall Street research and Advertising Age. Note: Publishing titles are shaded. Results include only magazines in the Top 300. Monthlies are published 8 to 13 times a year; fortnightlies 22 to 27; weeklies 29 to 60.",
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      "text": "Exhibit 2C.28: TOP CONSUMER MAGAZINE BY CATEGORY IN 2004 ($ MM)",
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