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  "documentTitle": "Time Warner Inc. (TWX)",
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  "notes": "The slide highlights a decline in the revenue generation of new magazine launches over time.",
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      "text": "Publishing's record over the last few years, however, has been less spectacular as title launches have not generated significant revenue based on industry rankings as shown below.",
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      "text": "Revenue: $538",
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      "text": "Publishing has launched 33 new titles in the US since 1995 and has placed six of those new magazines in the top 300 magazines based on total gross revenue, more than any other competitors, as illustrated in Exhibit 2C.25. Publishing's record over the last few years, however, has been less spectacular as title launches have not generated significant revenue based on industry rankings as shown below.",
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      "text": "Information source: Company filings, various Wall Street research and Advertising Age for ranking; MediaFinder.com for launch dates.",
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      "text": "CHAPTER 2C: PUBLISHING",
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