{
  "docId": "019dd923-622b-71dc-a6dc-5545fa71721e",
  "docSlug": "852eb8103109",
  "documentTitle": "Time Warner Inc. (TWX)",
  "authorId": "14_Icahn",
  "authorName": "Lazard",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2006-02-01 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 144,
  "pageCount": 371,
  "prevPage": 143,
  "nextPage": 145,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 180,
  "notes": "The slide serves as an appendix exhibit (2C.24) supporting the argument that Publishing has the capabilities to launch successful new magazines.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-5545fa71721e/144",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-5545fa71721e",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-5545fa71721e.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-5545fa71721e#slide-144",
  "components": [
    {
      "bbox": {
        "h": 0.045,
        "w": 0.712,
        "x": 0.144,
        "y": 0.188
      },
      "kind": "paragraph",
      "text": "Launching new magazines requires financing, distribution leverage, advertising relationships, consumer research, editorial talent and management vision. Publishing's capabilities in these areas are vast.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce2efa6c-be77-4644-b1ef-642e1464cd06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.712,
        "x": 0.144,
        "y": 0.138
      },
      "kind": "paragraph",
      "text": "The magazine sector is a mature, highly competitive and crowded industry. However, without launches and re-launches, a stable of attractive titles can lose its audience, miss new trends and ultimately become irrelevant.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5b7f205-f29d-4722-831c-1c1d22ce3b8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.712,
        "x": 0.144,
        "y": 0.791
      },
      "kind": "source-note",
      "text": "Information source: Company filings, various Wall Street research and Advertising Age for gross revenue, ad pages and circulation; MediaFinder.com for launch dates. Note: Rank reflects 2004 total gross revenue. Excludes the re-launch of Business 2.0 in 2001 and Life in 2004.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce3f5e9b-94cf-420e-b28e-33cbcb1ed393",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.465,
        "w": 0.712,
        "x": 0.144,
        "y": 0.322
      },
      "kind": "table",
      "text": "Exhibit 2C.24: MAGAZINES LAUNCHED SINCE 1995 IN THE TOP 300 AD AGE RANKING ($ MM)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9c073a7-d0ed-4785-8e36-b894cb6e68c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.235,
        "x": 0.144,
        "y": 0.108
      },
      "kind": "title",
      "text": "New Magazines",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f0cd197-d8cf-46e2-8504-30026c1422d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "23df5aac-e049-4029-bb15-58bb5cf49406",
      "evidence": "The magazine sector is a mature, highly competitive and crowded industry.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "c6312669-7332-4371-a11d-085647a39b88",
      "evidence": "Launching new magazines requires financing, distribution leverage, advertising relationships, consumer research, editorial talent and management vision.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}