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  "documentTitle": "Time Warner Inc. (TWX)",
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  "authorName": "Lazard",
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  "presentationDate": "2006-02-01 00:00:00",
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  "notes": "This slide functions as a historical post-mortem of failed digital strategy.",
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      "text": "The benefits from such alliances with AOL appear to have been minimal leaving Publishing in need of bolstering its online position.",
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      "text": "In February 2001, Publishing began to publish On, a magazine about life on the Internet... In March 2003, Publishing announced that it would start charging for its online versions of People and Entertainment Weekly.",
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      "text": "The benefits from such alliances with AOL appear to have been minimal leaving Publishing in need of bolstering its online position. Richard Greenfield, a research analyst, said the company's publishing division was among the least integrated...",
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      "text": "Publishing's online presence has arguably been hindered by a lack of consistent strategy at TWX. The online strategy of Publishing appears to have been driven by two tenets: (1) a corporate view that the size of Publishing portfolio has relevance to the audience...",
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      "kind": "quote",
      "text": "\"It's all a question of what Time Inc.'s revenue growth potential is and how they see their business model evolving, and how stable are Time Inc.'s revenues going forward. Can Time Inc. be a killer brand online? If not, they'd better figure out ways to harvest cash from cost-cutting.\" — Richard Greenfield, research analyst",
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      "text": "(a) Julie Bosman and Richard Siklos, Time Inc., Facing Declining Ad Pages, Lays Off 105, Including Top Executives, The New York Times, December 14, 2005.",
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      "text": "CHAPTER 2C: PUBLISHING",
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