{
  "docId": "019dd923-622b-71dc-a6dc-3613fe313890",
  "docSlug": "3a33f122b246",
  "documentTitle": "McDonald's Corporation (MCD)",
  "authorId": "14_Icahn",
  "authorName": "Carl C. Icahn",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 62,
  "pageCount": 65,
  "prevPage": 61,
  "nextPage": 63,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a callout box to link strategic actions to specific ESG outcomes.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-3613fe313890/62",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890#slide-62",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.62,
        "y": 0.22
      },
      "kind": "callout",
      "text": "Increasing revenue from plant-based alternatives directly impacts FIVE of the top 10 ESG factors that are most important to stakeholders:",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a9e3dd7-9d22-44c4-ae32-01ad53cd69e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.62,
        "y": 0.38
      },
      "kind": "list",
      "text": "Alleviate supply chain risk; Reduce scope 3 emissions; Reduce ecological impacts; Drive revenue and growth; Drive down animal protein demand.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08cd9570-62d8-46e6-b1dd-d2032ed72d57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "list",
      "text": "Establish a time-based goal to grow revenue from alternative protein sources; Incorporate targets for protein diversification in executive compensation; Transition global business model; Develop action plans; Track and report progress.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be44d9db-ab5c-487d-b6af-3dbac13cccaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "Our nominees can help the Board explore and grow the Company's plant-based product offering",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "105362df-53aa-4c2a-b804-f82f59258f80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "ESG FRAMEWORK: PROTEIN DIVERSIFICATION & PRODUCT INNOVATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7affd7a7-c83a-4ef3-b454-25aee1090960",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "gri-standards",
      "slug": null,
      "matchId": "d0eb3099-02a8-40c5-8229-36192d95b9b9",
      "evidence": "The slide references ESG factors, supply chain risk, scope 3 emissions, and deforestation, which are core components of GRI reporting standards.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 65,
      "from": 35,
      "beatId": "ded95f54-069a-4708-bc7d-a53171f6178a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 35-65 propose a solution through the Icahn nominees and a superior ESG framework.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}