{
  "docId": "019dd923-622b-71dc-a6dc-3613fe313890",
  "docSlug": "3a33f122b246",
  "documentTitle": "McDonald's Corporation (MCD)",
  "authorId": "14_Icahn",
  "authorName": "Carl C. Icahn",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 65,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a Bloomberg headline and a Humane Society blog post as evidence of the contradiction.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bullet_list",
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-3613fe313890/28",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.8
      },
      "kind": "callout",
      "text": "We contend McDonald's has misrepresented the facts regarding its gestation crate policies and practices in its corporate communications.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d94ad94c-07df-4301-8e57-111df0a71b84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "image",
      "text": "Bloomberg and Humane Society blog screenshots",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fef266b4-a902-49cc-adb0-99ed3f983350",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.48,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "list",
      "text": "On April 22, 2022, HSUS filed a complaint with the SEC to investigate and hold McDonald's accountable for deceiving the public about its animal confinement policies. McDonald's' 2022 proxy statement said that by the end of 2022, it expects 85% to 90% of its pork in the U.S. to be sourced \"from sows not housed in gestation crates during pregnancy\". The HSUS has challenged that claim, arguing that McDonald's' same proxy filing confirms that pigs are still kept in such cages for up to six weeks of their pregnancies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d5331ff-b3ec-4619-8424-d9bc66c73fae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.94,
        "x": 0.03,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Animal welfare experts believe McDonald's has deceived shareholders and consumers about its animal confinement policies",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59e3c061-dc99-4f38-88fe-09c5af0ccadb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "McDonald's Targeted in Humane Society Complaint to SEC Over Pig Crating — Bloomberg",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-fb90-708a-868b-f5260e2fbf48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE BOARD MUST BE HELD ACCOUNTABLE FOR INSUFFICIENT DISCLOSURES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d9d5d10-88ed-4f0b-ac04-c95acec53ba9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "58dcdc6f-a894-43e7-ab81-c226f25af640",
      "evidence": "Contrasts corporate proxy statement claims with external expert/HSUS findings.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 34,
      "from": 10,
      "beatId": "cafbe89f-a59c-4322-898c-f876cabfff9a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 10-34 agitate the issues, highlighting contradictions, and failures in ESG practices.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}