{
  "docId": "019dd923-622b-71dc-a6dc-3613fe313890",
  "docSlug": "3a33f122b246",
  "documentTitle": "McDonald's Corporation (MCD)",
  "authorId": "14_Icahn",
  "authorName": "Carl C. Icahn",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 65,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Includes a screenshot of a McDonald's statement stamped with 'UNACCEPTABLE'.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "screenshot",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6dc-3613fe313890/19",
  "deckHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.82,
        "x": 0.09,
        "y": 0.8
      },
      "kind": "callout",
      "text": "At this year's Annual Meeting, shareholders can send the McDonald's Board a message and hold it accountable to end inhumane animal treatment in its supply chain once and for all.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93f4bb15-6623-40f3-a2f1-6050cf8be29e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "At this year’s Annual Meeting, shareholders can send the McDonald’s Board a message and hold it accountable to end inhumane animal treatment in its supply chain once and for all.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-fb90-708a-868b-be28f4134296",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.38,
        "x": 0.03,
        "y": 0.194
      },
      "kind": "image",
      "text": "McDonald's statement with 'UNACCEPTABLE' stamp",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3b9231a-0121-46fe-a2aa-dfaf8027b832",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.48,
        "y": 0.48
      },
      "kind": "list",
      "text": "We believe that McDonald's should have been prioritizing and advancing on this issue well before these challenges arose",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f21b91a-53be-47a6-8cfd-db35d901a47d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.48,
        "y": 0.61
      },
      "kind": "list",
      "text": "McDonald's should not blame recent headwinds as the reason it has failed to honor the important pledge made over a decade ago",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c45fa48f-e56e-41df-b7bd-316f0a7e9c92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.48,
        "y": 0.25
      },
      "kind": "list",
      "text": "In what we perceive to be poor excuses for nonperformance, McDonald's has blamed “industry-wide challenges for farmers and producers, such as the COVID-19 pandemic and global swine disease outbreaks” for its failure to make good on its commitment to end gestation crate use",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4fdd750-d043-4696-920d-e8de9e0db0d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "In what we perceive to be poor excuses for nonperformance, McDonald’s has blamed “industry-wide challenges for farmers and producers, such as the COVID-19 pandemic and global swine disease outbreaks” for its failure to make good on its commitment to end gestation crate use — Icahn Enterprises",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-fb90-708a-868b-c07afeb341e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.02,
        "y": 0.12
      },
      "kind": "title",
      "text": "Rather than assume accountability for its failings on this important issue, the Board has hidden behind excuses",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5101144-a21c-470e-bd77-287f9c28e7da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.75,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "THE BOARD'S ATTEMPTS TO SHIFT BLAME FALL FLAT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d4a26bb-9a0c-41e6-829e-b62c21e20d9d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "ceo-quote-contradiction",
      "slug": null,
      "matchId": "08a0bcd7-023d-4731-9240-40a4881dd7f2",
      "evidence": "Contrasting corporate statement with activist critique",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 34,
      "from": 10,
      "beatId": "cafbe89f-a59c-4322-898c-f876cabfff9a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 10-34 agitate the issues, highlighting contradictions, and failures in ESG practices.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}