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  "documentTitle": "ADT Corporation (ADT)",
  "authorId": "11_Corvex",
  "authorName": "Keith Meister",
  "documentKindSlug": "conference-presentation",
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  "presentationDate": "2012-10-24 00:00:00",
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  "notes": "This is a slide from a Corvex Management presentation arguing against a potential market expansion by cable companies.",
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      "kind": "callout",
      "text": "When cable began providing landline telephony in the 1990s (a commodity product), achieved only ~7-8% share after 5 years",
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      "text": "Home security end market is not material to large cable companies. Main area of growth outside of core triple play is SMB",
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      "text": "Cable industry would need to improve its image and devote resources to effectively compete in home security. Much more complicated sales and marketing effort. Home security involves thousands of dollars of installed equipment, requiring more skilled technicians. Need to overcome real and perceived poor customer satisfaction and lousy customer service. Cable not historically strong at selling anything other than triple play. When cable began providing landline telephony in the 1990s (a commodity product), achieved only ~7-8% share after 5 years.",
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      "text": "Cable Entry / Threat (cont'd)",
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      "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
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