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  "documentTitle": "ADT Corporation (ADT)",
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  "authorName": "Keith Meister",
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  "presentationDate": "2012-10-24 00:00:00",
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      "text": "We estimate total addressable market penetration of only ~40% today; penetration of home automation nascent at only ~2%",
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      "text": "New technologies will also make it more difficult for 'mom & pops' to compete in the historically fragmented home security industry, driving market share gains for technology and scale leaders like ADT",
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