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  "docSlug": "b11f53a9759d",
  "documentTitle": "ADT Corporation (ADT)",
  "authorId": "11_Corvex",
  "authorName": "Keith Meister",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-10-24 00:00:00",
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  "notes": "The slide uses a hub-and-spoke diagram to show the integration of various services into the Pulse platform, and a growth trajectory chart to illustrate revenue expansion over time.",
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  "slideHref": "/slides/019dd923-622b-71dc-a6dc-022165a95b3b/16",
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      "kind": "callout",
      "text": "New interactive service offerings have the potential to transform home security product at a higher price point and expand the addressable market beyond traditional burglar alarms",
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      "kind": "chart",
      "text": "Growth trajectory chart showing revenue increasing over time as services expand from security to health monitoring.",
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      "kind": "diagram",
      "text": "Hub-and-spoke diagram showing Pulse at the center with surrounding lifestyle, energy, life safety, and entertainment categories.",
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      "text": "New interactive service offerings have the potential to transform home security product at a higher price point and expand the addressable market beyond traditional burglar alarms. ADT's advanced 'Pulse' offering consists of remote system arm / disarm, lighting and climate control, remote video monitoring and video clips, custom notifications and scheduled events, and other lifestyle features.",
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