{
  "docId": "019dd923-622b-71dc-a6db-cc9e849c681c",
  "docSlug": "d022b5102472",
  "documentTitle": "Deckers Outdoor Corporation (DECK)",
  "authorId": "07_Marcato",
  "authorName": "Richard T. McGuire III",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 9,
  "pageCount": 59,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "villain_critique",
  "function": "name_villain",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a 'Why give Board another opportunity to fail?' rhetorical question as a closing hook.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-cc9e849c681c/9",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-cc9e849c681c",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-cc9e849c681c.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-cc9e849c681c#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.82
      },
      "kind": "callout",
      "text": "Why give Board another opportunity to fail?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83155e0f-5e71-4118-86c9-f79c53d682e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "callout",
      "text": "Deckers has failed to meet nearly every strategic priority over the last 5 years:",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc8293cf-ea35-45d1-9ca6-cc541f3d6293",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "list",
      "text": "Chronic stock price underperformance\nMissed margin targets\nDecreased long-term margin targets\nMissed EPS targets\n55% deterioration in EBIT margin from 2011 to 2017\n70% increase in SG&A since 2011\n32% increase in Corporate Expense since 2011\nUnprofitable acquisitions\nLarge writedowns",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "023229eb-d90f-4902-a59f-91e6c228ee32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "DECKERS' BOARD IS RESPONSIBLE FOR COMPANY'S UNACCEPTABLE PERFORMANCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4822e4c-f085-477b-804b-cb81c624ad0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Antagonist introduction",
      "slug": "antagonist-introduction",
      "agent": null,
      "layer": "slide",
      "matchId": "bf1b8c30-2133-4370-bb1a-72b3fb323e79",
      "evidence": "The slide presents the board as responsible for the company's unacceptable performance.",
      "confidence": 0.7
    },
    {
      "name": "Villain slide",
      "slug": "villain-slide",
      "agent": null,
      "layer": "slide",
      "matchId": "bf2022b6-2f17-41e4-a7ff-629ade245f40",
      "evidence": "Components include a list of criticisms and a callout questioning the board's ability to improve performance.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "antagonist-introduction",
      "slug": null,
      "matchId": "d57bd426-ddbb-4725-8c32-c825a149c5d3",
      "evidence": "The slide explicitly frames the Board as the 'villain' responsible for performance failures.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "021b6662-3066-45af-b152-137e0dac74eb",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Call to Adventure",
      "beatSlug": "heros-journey-call-to-adventure",
      "evidence": "The document presents a clear call to action for change at Deckers Outdoor Corporation.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}