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  "documentTitle": "Deckers Outdoor Corporation (DECK)",
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  "authorName": "Richard T. McGuire III",
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      "text": "Location: Disney Springs, Orange County, Florida\nDate opened: 2016\nSize: 2,800 Square feet",
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      "text": "\"The purpose of these stores has shifted slightly so it's not strictly about maximizing sales; it's about being directional\" — Gerard Marceda, VP of Deckers North America Retail",
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      "text": "Source: FierceRetail, Footwearnews.com",
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      "text": "ELIMINATE UNDISCIPLINED FRAMEWORKS FOR EVALUATING STORE ECONOMICS",
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