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  "docSlug": "d022b5102472",
  "documentTitle": "Deckers Outdoor Corporation (DECK)",
  "authorId": "07_Marcato",
  "authorName": "Richard T. McGuire III",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-11-01 00:00:00",
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  "pageNumber": 39,
  "pageCount": 59,
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  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Uses a table to detail share transactions and a rhetorical question at the bottom to drive the activist narrative.",
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  "slideHref": "/slides/019dd923-622b-71dc-a6db-cc9e849c681c/39",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-cc9e849c681c",
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      "kind": "callout",
      "text": "Mr. Martinez recently sold 43% of his Deckers shares in two days",
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      "kind": "callout",
      "text": "If former Chairman and CEO does not believe in this Board and management, why should shareholders?",
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      "text": "shares sold: 43%",
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      "text": "Source: SEC Form 4 and Form 144 filings. See appendix for footnotes",
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      "kind": "table",
      "text": "Date, Description, Share Ownership, Value ($m), 9/15/2017, Shares owned, 232,177, $14.8, 10/30/2017, SARs Exercise, 71,327, $5.0, 10/30/2017, Total shares owned, 303,504, $21.4, 10/31/2017, Shares sold, (59,381), ($4.1), 11/1/2017, Shares sold, (71,327), ($4.9), 11/1/2017, Recent shares sold, (130,708), ($9.0), %, (43%), 11/1/2017, Remaining shares owned, 172,796, $11.9",
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      "kind": "title",
      "text": "CHAIRMAN AND FORMER CEO HAS DEMONSTRATED A LACK OF CONFIDENCE IN THE CURRENT PLAN",
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