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  "documentTitle": "Deckers Outdoor Corporation (DECK)",
  "authorId": "07_Marcato",
  "authorName": "Richard T. McGuire III",
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  "presentationDate": "2017-11-01 00:00:00",
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  "notes": "The slide uses a red box to highlight the period of decline and a dashed box to indicate the change in reporting policy.",
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      "kind": "callout",
      "text": "DECK consolidates retail and e-commerce segments; Stops reporting standalone retail same store sales",
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      "text": "4 straight quarters of same store sales declines:",
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      "text": "Deckers stopped reporting same store sales for its retail stores after four consecutive quarters of negative results",
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      "text": "Deckers same store retail sales performance from Q1'11 to Q3'16",
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      "kind": "source-note",
      "text": "Source: Company filings. Note: 2011-2013 are 12/31 fiscal end. 2015 is 3/31/15 fiscal end. Due to a change in reporting period, the company has no 2014 fiscal year.",
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      "kind": "title",
      "text": "E-COMMERCE AND RETAIL SEGMENTS WERE COMBINED, WHICH HIDES RETAIL WEAKNESS",
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