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  "documentTitle": "Deckers Outdoor Corporation (DECK)",
  "authorId": "07_Marcato",
  "authorName": "Richard T. McGuire III",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "activist_investor",
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  "presentationDate": "2017-11-01 00:00:00",
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  "notes": "The slide uses a red dashed box to highlight the negative variance and a red callout box to pose a rhetorical question to investors.",
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      "kind": "callout",
      "text": "Margin targets have been consistently missed and lowered. Why should investors trust this Board to execute on yet another plan to improve margins?",
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      "text": "EBIT margin: 9%",
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      "kind": "source-note",
      "text": "Source: Company transcripts accessed through CapIQ. See appendix for footnotes. Note: Company has no 2014 fiscal year.",
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      "text": "Long-Term Targets table showing Fiscal Year, Long Term EBIT Margin Target, % EBIT Margin Achieved, and variances.",
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      "text": "BOARD AND MANAGEMENT HAVE FAILED REPEATEDLY TO ACHIEVE MARGIN TARGETS",
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