{ "docId": "019dd923-622b-71dc-a6db-c76db57564df", "docSlug": "4688728b59a1", "documentTitle": "Buffalo Wild Wings (BWLD)", "authorId": "07_Marcato", "authorName": "Mick McGuire", "documentKindSlug": "activist-deck", "documentKindLabel": "Activist deck", "sourceTypeSlug": "activist_investor", "sourceTypeLabel": "Activist investor", "presentationDate": "2017-04-20 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 49, "pageCount": 50, "prevPage": 48, "nextPage": 50, "slideType": "quote_slide", "function": "cite_precedent", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "logo_grid", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622b-71dc-a6db-c76db57564df/49", "deckHref": "/decks/019dd923-622b-71dc-a6db-c76db57564df", "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-c76db57564df.json", "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-c76db57564df#slide-49", "components": [ { "bbox": { "h": 0.1, "w": 0.1, "x": 0.15, "y": 0.15 }, "kind": "image", "text": "Popeyes logo", "attrs": null, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8f0753f4-e0bc-4ab3-8be3-5a979dc4d351", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.1, "x": 0.75, "y": 0.15 }, "kind": "image", "text": "Domino's logo", "attrs": null, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c9a1ee50-450f-4300-9584-ca34af8e7ba1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.1, "x": 0.45, "y": 0.15 }, "kind": "image", "text": "Denny's logo", "attrs": null, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e135d3f2-630a-45f1-baa9-3cfeb50764dd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.26, "x": 0.38, "y": 0.31 }, "kind": "quote", "text": "[T]he beauty of a franchise business is they run their stores more efficiently in most cases than Corporate folks do. And that's consistent not just at any Denny's, but in any franchise brand you see", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7e58d038-8498-43af-98d4-d594e2b56a2b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.26, "x": 0.07, "y": 0.31 }, "kind": "quote", "text": "The more my team and I talked about it, the more we saw the franchisees as our primary customers...Our market share grew from the teens to the mid-20s [and we] attracted franchisees who owned other fast-food restaurants and wanted to open a Popeyes", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e061a43b-9ef8-49cb-a00f-b10e4b64b883", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.26, "x": 0.69, "y": 0.31 }, "kind": "quote", "text": "So the whole concept of refranchising [is] a result of a certain level of impatience and a certain level of frustration over the fact that we just need to operate better at the local level with some of our franchisees...we think it's time for us to be more aggressive in terms of transforming the composition of our franchise system to a higher performing group", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f8cdc18d-35e3-4918-a3a6-90db8569e6b5", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"The more my team and I talked about it, the more we saw the franchisees as our primary customers...Our market share grew from the teens to the mid-20s [and we] attracted franchisees who owned other fast-food restaurants and wanted to open a Popeyes\" — Cheryl Bachelder, Popeyes CEO, Harvard Business Review, October 2016; \"[T]he beauty of a franchise business is they run their stores more efficiently in most cases than Corporate folks do. And that's consistent not just at any Denny's, but in any franchise brand you see\" — Denny's at Bank of America Merrill Lynch Consumer Conference, 3/9/11; \"So the whole concept of refranchising [is] a result of a certain level of impatience and a certain level of frustration over the fact that we just need to operate better at the local level with some of our franchisees...we think it's time for us to be more aggressive in terms of transforming the composition of our franchise system to a higher performing group\" — Domino's, Q4'07 Conference Call, 2/26/08", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-0391-77f4-a9f0-06c94cacc0ad", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.17, "y": 0.95 }, "kind": "source-note", "text": "Source: Company filings.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9fb5aa91-a549-46a5-b483-fe9c2758b296", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "BEST-IN-CLASS RESTAURANT COMPANIES SEE A FRANCHISE-FOCUSED MODEL AS BETTER FOR THE BRAND, BECAUSE FRANCHISEES ARE BEST EQUIPPED TO OPERATE RESTAURANTS", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b1b94b3e-2952-4aaa-8cab-f5afc9e566a2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "7feac80a-7585-4eb7-97a4-421e7bd49b55", "evidence": "The slide presents quotes from company filings, indicating an understanding of the audience's interests and concerns.", "confidence": 0.7 }, { "name": "Credibility Transfer", "slug": "credibility-transfer", "agent": "Storyteller", "layer": "slide", "matchId": "2db10657-b858-4252-bdf9-dbd2b43efb9c", "evidence": "The quotes from company filings lend credibility to the argument being presented.", "confidence": 0.7 } ], "frameworks": [ { "name": "authority-citation", "slug": null, "matchId": "d6cabd51-8ad1-48da-a6cd-23408da8220f", "evidence": "Using CEO quotes to validate the franchise model thesis.", "confidence": 0.9 } ], "arcBeats": [ { "to": 49, "from": 7, "beatId": "577f34c3-585b-4a10-ab75-d4a71d62e71e", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 50, "from": 6, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "bee45f76-1c20-4bd4-ab97-dc946ed607cf", "evidence": "The document implies that inaction will result in continued underperformance", "position": 0, "objective": "What is the cost of inaction?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }