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  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
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  "presentationDate": "2017-04-20 00:00:00",
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      "text": "I had customers call me and say \"I'll never go back into the stores\" because the culture had changed their experience",
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      "text": "— Former Buffalo Wild Wings Franchisee, 4/13/17",
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      "text": "I am a former BWW franchisee who sold my stores to the BWW corporation. I created many of the promotions BWW uses to this day and was awarded all of the BWW franchise awards possible. Immediately after corporate took over the operations, I started to get phone calls from most of my mangers complaining about the \"forced\" operation procedures which negatively impacted customer satisfaction. They all wanted out. My motto was to count smiles not wet naps. BWW corporate took a much different approach and tried to run the operations like their own stores. This lost all local identity and respect. I had customers call me and say \"I'll never go back into the stores[\"] because the culture had changed their experience\"",
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      "text": "\"I am a former BWW franchisee who sold my stores to the BWW corporation. I created many of the promotions BWW uses to this day and was awarded all of the BWW franchise awards possible. Immediately after corporate took over the operations, I started to get phone calls from most of my mangers complaining about the \"forced\" operation procedures which negatively impacted customer satisfaction. They all wanted out. My motto was to count smiles not wet naps. BWW corporate took a much different approach and tried to run the operations like their own stores. This lost all local identity and respect. I had customers call me and say \"I'll never go back into the stores\" because the culture had changed their experience\" — Former Buffalo Wild Wings Franchisee, 4/13/17",
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      "text": "Source: Submissions to www.WinningAtWildWings.com. Note: Quote shown as submitted and is generally not edited for spelling, syntax, or grammatical error.",
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      "text": "FORMER FRANCHISEES BELIEVE THEY CAN PROVIDE A BETTER EXPERIENCE",
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      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
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