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  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
  "documentKindSlug": "activist-deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-04-20 00:00:00",
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  "notes": "The slide uses a series of red-bordered boxes to highlight negative customer sentiment.",
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      "kind": "paragraph",
      "text": "Comments submitted to Marcato on www.WinningAtWildWings.com",
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      "kind": "quote",
      "text": "2/22/17: \"[T]he service is atrocious...This is a common complaint among others that I have discussed my frustrations with regarding BWW\"",
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      "kind": "quote",
      "text": "12/26/16: \"All the people I know stopped going there due to how expensive [it] has become to eat and drink there. They went back to their local bars\"",
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      "kind": "quote",
      "text": "1/3/17: \"I stopped patronizing [Buffalo Wild Wings] locations because the lack of good customer service. The level of detail that most servers give their customers is subpar\"",
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      "kind": "quote",
      "text": "12/6/16: \"I would not venture off the BWW menu and try anything [other than wings]. The ingredients are completely garbage and the price is astronomical for the quality that is received\"",
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      "kind": "quote",
      "text": "12/6/16: \"Every single BWW I have been to, I get the worst service out of any restaurant I have gone to eat. The places are always dirty, the wait staff is absolutely horrible\"",
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      "kind": "quote",
      "text": "2/22/17: \"When \"Wings\" is in your company name, your wings should be the biggest/best around, not the smallest. There's no reason 12 wings should fit in a tiny little paper bowl\"",
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      "text": "“When 'Wings' is in your company name, your wings should be the biggest/best around, not the smallest. There's no reason 12 wings should fit in a tiny little paper bowl” — Anonymous Customer (2/22/17); “The service is atrocious...This is a common complaint among others that I have discussed my frustrations with regarding BWW” — Anonymous Customer (2/22/17); “I stopped patronizing [Buffalo Wild Wings] locations because the lack of good customer service. The level of detail that most servers give their customers is subpar” — Anonymous Customer (1/3/17); “All the people I know stopped going there due to how expensive [it] has become to eat and drink there. They went back to their local bars” — Anonymous Customer (12/26/16); “I would not venture off the BWW menu and try anything [other than wings]. The ingredients are completely garbage and the price is astronomical for the quality that is received” — Anonymous Customer (12/6/16); “Every single BWW I have been to, I get the worst service out of any restaurant I have gone to eat. The places are always dirty, the wait staff is absolutely horrible” — Anonymous Customer (12/6/16).",
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      "kind": "source-note",
      "text": "Source: Inbound communications submitted via email and through www.WinningAtWildWings.com. Note: Quotes shown as submitted and are generally not edited for spelling, syntax, or grammatical error.",
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      "kind": "title",
      "text": "...OUR RESEARCH SHOWS WIDESPREAD DISSATISFACTION AMONG CORE CUSTOMERS",
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      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
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