{
  "docId": "019dd923-622b-71dc-a6db-c76db57564df",
  "docSlug": "4688728b59a1",
  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-04-20 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 32,
  "pageCount": 50,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "peer_benchmark",
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  "density": "balanced",
  "nDataPoints": 40,
  "notes": "The slide uses a quote from the COO to emphasize the importance of the guest experience, contrasting it with the poor performance shown in the chart.",
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  "slideHref": "/slides/019dd923-622b-71dc-a6db-c76db57564df/32",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-c76db57564df",
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  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-c76db57564df#slide-32",
  "components": [
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      "kind": "chart",
      "text": "Overall score | NRN Consumer Survey 2016 - Casual Dining Restaurants",
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      "text": "Overall Score: 54",
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      "subkind": "primary",
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      "toolSlug": "quantification",
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    {
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      "kind": "quote",
      "text": "If there is one way to sum up our past and future success...what it really comes down to [is] the Buffalo Wild Wings fan experience. All other value creation opportunities flow from brand strength",
      "attrs": null,
      "subkind": "pull-quote",
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      "kind": "quote",
      "text": "If there is one way to sum up our past and future success...what it really comes down to [is] the Buffalo Wild Wings fan experience. All other value creation opportunities flow from brand strength — James Schmidt, COO, 8/16/16",
      "attrs": null,
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        "x": 0.16,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: NRN Consumer Survey 2016, Company filings. Note: Overall score is a weighted average of attribute scores.",
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      "bbox": {
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      },
      "kind": "title",
      "text": "BUFFALO WILD WINGS' OVERALL GUEST EXPERIENCE IS RATED THE WORST IN ALL OF CASUAL DINING",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
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      "matchId": "baeb8ea9-8b21-4e23-8f3a-bbd013695bbd",
      "evidence": "Bar chart comparing peer performance",
      "confidence": 0.9
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  "arcBeats": [
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document agitates the problem by highlighting underperformance, margin deficiencies, deteriorating guest experience, and poor capital deployment",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  ],
  "loops": [
    {
      "to": 50,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "bee45f76-1c20-4bd4-ab97-dc946ed607cf",
      "evidence": "The document implies that inaction will result in continued underperformance",
      "position": 0,
      "objective": "What is the cost of inaction?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
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      "to": 35,
      "from": 30,
      "name": "Jobs To Be Done",
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      "matchId": "f2b04468-8bbf-43e0-8ae5-aec4e880d6bf",
      "evidence": "The document highlights issues with the guest experience",
      "position": 2,
      "objective": "What are the key issues with the guest experience?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}