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  "docSlug": "4688728b59a1",
  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
  "documentKindSlug": "activist-deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-04-20 00:00:00",
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  "pageNumber": 31,
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  "notes": "Uses a mapping technique to link specific corporate claims to corresponding low-performing consumer metrics.",
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      "text": "We believe the disconnect between message and facts is alarming: both shareholders and customers deserve better",
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      "kind": "list",
      "text": "HOW CUSTOMERS VIEW BUFFALO WILD WINGS",
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      "kind": "list",
      "text": "HOW BWLD REPRESENTS ITS BRAND IN SEC FILINGS",
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      "kind": "metric",
      "text": "customer satisfaction rank: 40/40",
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      "kind": "quote",
      "text": "\"Buffalo Wild Wings restaurants are the place people want to be, where any excuse to get together is a good one\" — BWLD 2016 10-K, p. 1; \"Buffalo Wild Wings is an established and growing owner, operator, and franchisor of restaurants featuring a variety of boldly-flavored, crave-able menu items\" — BWLD 2016 10-K, p. 1; \"Buffalo Wild Wings restaurants create a welcoming neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. We differentiate our restaurants by the social environment we create and the connection we make with our Team Members, guests and the local community\" — BWLD 2016 10-K, p. 1",
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      "kind": "source-note",
      "text": "Source: NRN Consumer Survey 2016, Company filings. Quartiles based on 40 surveyed casual dining chains. Rankings for all metrics surveyed shown above. Rank refers to relative score within the casual dining category of the NRN Consumer Survey, of which there were 40 chains benchmarked.",
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      "kind": "table",
      "text": "Metric, Rank, Out of, Quartile",
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      "kind": "title",
      "text": "BUFFALO WILD WINGS RANKS IN THE BOTTOM QUARTILE ACROSS EVERY SURVEYED METRIC",
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  "tools": [],
  "frameworks": [
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      "matchId": "c0cee441-1c1c-4098-9cef-fd6ad4db44b1",
      "evidence": "Directly contrasts corporate SEC filing quotes with consumer survey data to expose a gap.",
      "confidence": 0.95
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      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document agitates the problem by highlighting underperformance, margin deficiencies, deteriorating guest experience, and poor capital deployment",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
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      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
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  "loops": [
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      "evidence": "The document highlights issues with the guest experience",
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      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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