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  "docId": "019dd923-622b-71dc-a6db-c76db57564df",
  "docSlug": "4688728b59a1",
  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-04-20 00:00:00",
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  "pageNumber": 23,
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  "nextPage": 24,
  "slideType": "propose_solution",
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a two-column layout to categorize margin improvement levers into Cost and SG&A, with specific basis point ranges for each.",
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      "kind": "callout",
      "text": "A major consulting firm that evaluated BWLD at Marcato's request identified several areas for potential margin improvement equivalent to 275 – 600bps",
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      "kind": "list",
      "text": "Spans & Layers: Operational control bands to manage company owned and franchised units (25 to 150 basis points); Franchise Management: Domestic vs. international focus and service level (25 to 50 basis points); Other Concepts: Determine value add of being part of BWLD (50 to 75 basis points)",
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      "kind": "list",
      "text": "Address Food Costs: Menu design, protein management and waste mitigation (50 to 100 basis points); Labor and staffing efficiencies: Optimization of staffing between floor and kitchen (50 to 100 basis points); Procurement: Purchasing leverage, reduce non value added costs (75 to 125 basis points)",
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      "text": "basis points: 275 – 600bps",
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      "kind": "source-note",
      "text": "Source: Marcato's presentation to BWLD management from June 2016, external consultants.",
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      "kind": "title",
      "text": "INDUSTRY EXPERTS SEE MULTIPLE WAYS TO IMPROVE MARGINS",
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      "evidence": "The slide decomposes total margin improvement (275-600bps) into specific cost and SG&A drivers.",
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      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document agitates the problem by highlighting underperformance, margin deficiencies, deteriorating guest experience, and poor capital deployment",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
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      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
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      "position": 0,
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      "evidence": "The document compares Buffalo Wild Wings' performance to its peers",
      "position": 1,
      "objective": "Can a smaller, more agile competitor outperform Buffalo Wild Wings?",
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