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  "docSlug": "4688728b59a1",
  "documentTitle": "Buffalo Wild Wings (BWLD)",
  "authorId": "07_Marcato",
  "authorName": "Mick McGuire",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-04-20 00:00:00",
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  "pageNumber": 15,
  "pageCount": 50,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses red dashed circles to emphasize the current underperformance of BWLD relative to the peer group at the end of each time series.",
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      "kind": "callout",
      "text": "Share price underperformance is the ultimate proof that shareholders have been let down",
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      "kind": "chart",
      "text": "ONE-YEAR TOTAL SHAREHOLDER RETURN",
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      "kind": "chart",
      "text": "FIVE-YEAR TOTAL SHAREHOLDER RETURN",
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      "text": "THREE-YEAR TOTAL SHAREHOLDER RETURN",
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        "y": 0.95
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      "kind": "disclaimer",
      "text": "Source: Company filings, CapitalIQ. Market data as of 4/7/17. Proxy peers include BJRI, BLMN, BOBE, EAT, CAKE, CMG, CBRL, PLAY, DIN, DPZ, DNKN, FIVE, PNRA, RRGB, RT, TXRH, and ULTA.",
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        "x": 0.12,
        "y": 0.9
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      "kind": "legend",
      "text": "Buffalo Wild Wings, S&P 500, NASDAQ, S&P 600 Restaurants, Proxy Peer Median",
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      "text": "Total Shareholder Return",
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      "text": "Share price underperformance is the ultimate proof that shareholders have been let down",
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      "kind": "title",
      "text": "BWLD'S SHARES HAVE UNDERPERFORMED AGAINST RELEVANT BENCHMARKS",
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      "evidence": "Comparing BWLD performance against multiple market and peer benchmarks.",
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      "evidence": "The document agitates the problem by highlighting underperformance, margin deficiencies, deteriorating guest experience, and poor capital deployment",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides a solution: REITERATING MARCATO'S MULTI-LEVEL PLAN TO CREATE VALUE FOR BWLD SHAREHOLDERS",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "name": "Cost Of Inaction",
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      "evidence": "The document implies that inaction will result in continued underperformance",
      "position": 0,
      "objective": "What is the cost of inaction?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "evidence": "The document compares Buffalo Wild Wings' performance to its peers",
      "position": 1,
      "objective": "Can a smaller, more agile competitor outperform Buffalo Wild Wings?",
      "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
      "confidence": 0.6,
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