{
  "docId": "019dd923-622b-71dc-a6db-bdca37d75b59",
  "docSlug": "5fc8a35c21e4",
  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 91,
  "pageCount": 153,
  "prevPage": 90,
  "nextPage": 92,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'problem-solution' framing where the problem is IT inefficiency. Includes quotes from stakeholders.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "comparison_table",
    "quote_block"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-bdca37d75b59/91",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59#slide-91",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The competition is selling cars while BNY is proud of the fact that it sells the cheapest and fastest horse drawn buggy in town.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-0933-75bb-9bff-f26092c58a11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "diagram",
      "text": "Two Custody Platforms + Five Accounting Platforms = Major Redundancies: Back office headcount, Systems maintenance, Application development, Reporting costs",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b946707f-20d9-48df-a25e-e42fa4327eb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "list",
      "text": "Scalable systems are a critical driver of business value and yet appear antiquated and inefficient to employees, clients and competitors. Platforms have yet to be integrated and have been a major source of expense growth. An entire new architecture may be necessary.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "666b9fe2-c2f5-4b63-af4f-a716281f07cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Upgrade your tech and bring your business processes and products into the 21st century. The competition is selling cars while BNY is proud of the fact that it sells the cheapest and fastest horse drawn buggy in town. Banking is not a labor intensive business yet BNY has managed to turn it into one via underinvestment in tech and revenue generating professionals — Glassdoor. Bank of New York Mellon are letting themselves down with the continuing lack of merger in their systems — R&M Global Custody Survey. They're going to get to a point when it becomes hard to catch up with us just because our future functionality is just 6x faster — Gunjan Kedia, EVP of State Street.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd953-0933-75bb-9bff-f660a6807df8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.25,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Source: Glassdoor, R&M Global Custody Survey (1) Per Gunjan Kedia, EVP of State Street, 2/25/15 State Street Analyst Day",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61e75111-c95a-4cfb-b645-a65a2573ef83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "table",
      "text": "Employees: 'Upgrade your tech...'; Clients: 'Bank of New York Mellon are letting themselves down...'; Competitors: 'They're going to get to a point...'",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8189bc48-3b2e-488f-a6ce-bbfb03a586bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "2. Raise I.T. Effectiveness To Top Company Priority",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6cb0e80-c3a6-4f6a-8d48-883c1565237f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "929f8370-9fa6-44e6-8a90-9eb79c764809",
      "evidence": "Upgrade your tech and bring your business processes and products into the 21st century",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "diagnostic-test",
      "slug": null,
      "matchId": "0bdd7598-cfe3-4888-9047-7bb94177b8aa",
      "evidence": "Identifies IT fragmentation as the root cause of operational inefficiency.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 98,
      "from": 86,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "24ce05d2-8c6b-4b36-99aa-dd03ec3c6479",
      "evidence": "The document presents a detailed vision for a better future at BNY Mellon, with specific proposals for change.",
      "position": 1,
      "objective": "To present a clear vision for a better future at BNY Mellon.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}