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  "documentTitle": "The Bank of New York Mellon (BK)",
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  "authorName": "Marcato Capital Management",
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  "presentationDate": "2015-03-01 00:00:00",
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  "notes": "The slide uses a visual contrast between 'Legacy BK Markets' and 'Future Growth Markets' to highlight the company's under-ambitious targets.",
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      "kind": "callout",
      "text": "Revenue targets of 3 – 4% CAGR in Investment Services do not reflect ability to capture the long-term growth prospects of underlying markets",
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      "kind": "callout",
      "text": "Revenue targets of 3 - 4% CAGR in Investment Services do not reflect ability to capture the long-term growth prospects of underlying markets",
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      "text": "Projected Long-Term Nominal Growth",
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      "text": "Projected Long-Term Nominal Growth: 3-4%",
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      "text": "Bernstein Asset Managers: Manic About Organic Blackbook 1/27/14",
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      "kind": "title",
      "text": "Seize fast-growing, higher-margin markets within asset management, such as non-US, global ETFs and alternatives",
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      "text": "1. Reconsider Value Proposition to Customers (cont'd)",
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