{
  "docId": "019dd923-622b-71dc-a6db-bdca37d75b59",
  "docSlug": "5fc8a35c21e4",
  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 86,
  "pageCount": 153,
  "prevPage": 85,
  "nextPage": 87,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual matrix to show service coverage (Back, Middle, Front office) for BNY Mellon vs State Street, highlighting a gap in middle/front office services.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "pie_chart"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622b-71dc-a6db-bdca37d75b59/86",
  "deckHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59",
  "deckJsonHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59.json",
  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6db-bdca37d75b59#slide-86",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "State Street is the market leader and BNY Mellon remains a follower in the middle and front offices",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-0933-75bb-9bff-4e3fc750e195",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.02,
        "x": 0.08,
        "y": 0.405
      },
      "kind": "legend",
      "text": "Full-Service arrow pointing down across Middle and Front office rows.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed975409-520a-4180-b8da-f2a43cd00db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.88,
        "x": 0.08,
        "y": 0.19
      },
      "kind": "list",
      "text": "Be the \"Bank to the Buyside\" by providing full-service outsourced functions that help buy-side clients manage new regulatory, liquidity and financing regulations. Expand service potential for the \"middle\" and \"front\" offices. Integrate \"front\" and \"back\" office offerings.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1010de40-2fe0-4d62-a3d1-e8a393e415b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.78,
        "x": 0.14,
        "y": 0.36
      },
      "kind": "table",
      "text": "Matrix comparing Back, Middle, and Front office services for BNY Mellon and State Street using pie-chart style indicators of service coverage.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "154f3814-0699-453b-aa81-f5f59b8104d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.56,
        "x": 0.045,
        "y": 0.115
      },
      "kind": "title",
      "text": "1. Reconsider Value Proposition to Customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40a9b9f5-8899-47c8-8376-bf9d20b0be09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "NxN matrix",
      "slug": "matrix-nxn",
      "agent": null,
      "layer": "slide",
      "matchId": "9fe99df5-3737-45fe-bb5e-4fbabdaa8b1a",
      "evidence": "Matrix comparing Back, Middle, and Front office services for BNY Mellon and State Street",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "gap-analysis",
      "slug": null,
      "matchId": "1d1f0710-e21f-4449-a106-7ea5609038e8",
      "evidence": "Visual comparison of service coverage between two firms across three business segments.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 98,
      "from": 86,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "24ce05d2-8c6b-4b36-99aa-dd03ec3c6479",
      "evidence": "The document presents a detailed vision for a better future at BNY Mellon, with specific proposals for change.",
      "position": 1,
      "objective": "To present a clear vision for a better future at BNY Mellon.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}