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  "docSlug": "5fc8a35c21e4",
  "documentTitle": "The Bank of New York Mellon (BK)",
  "authorId": "07_Marcato",
  "authorName": "Marcato Capital Management",
  "documentKindSlug": "activist-deck",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-03-01 00:00:00",
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  "pageNumber": 69,
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  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The slide uses a waterfall chart to highlight a discrepancy between projected growth and historical performance, framing it as a recurring issue ('Deja Vu').",
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  "components": [
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      "kind": "callout",
      "text": "\"Incremental regulatory costs\" vs. Buffer for poor Management execution?",
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      "text": "Natural organic growth and announced \"Transformation Process\", \"Initiatives\" and \"Strategic Platform\" investments should imply higher EPS growth than guidance....\n...unless the collective financial impact of actions (yet again) do not drop to the bottom line, just as with Management's \"Operational Excellence\" program launched in 2011",
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      "text": "PTI: $4,561",
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      "text": "Source: 10/28/14 Investor Day, Marcato estimates\n(1) Assumes low-end of consolidated revenue growth guidance of 3.5% - 4.5% in \"flat scenario\"",
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      "text": "Deja Vu All Over Again",
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