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  "documentTitle": "The Bank of New York Mellon (BK)",
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  "notes": "The chart illustrates the 'J-curve' of speculative investments, showing deep negative cash flow before projected breakeven.",
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      "text": "Source: 10/28/14 Investor Day, 1/17/14 4Q13 Earnings Day Transcript, Marcato estimates. Note: 2013 total investment based on management commentary that 1-2% of 2013 expense growth was due to reinvestment in growth initiatives",
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